Vendor Privacy Practices and Opt-Outs

In order to provide accurate weather data free of charge, we serve personalised ads on our sites and apps. As described in our Privacy Policy:

• We work with vendors for advertising purposes. These vendors use cookies and mobile advertising identifiers to direct and measure “personalised ads”, which are tailored to your likely interests based on your activities across some of the other apps and websites you use.
• We work with analytics vendors that use data collection technologies to track, analyse and report data about the use of our websites or apps and to analyse and optimise the performance of the websites or apps.
• We work with technology vendors to support our apps and websites; for transparency, we list those vendors below.

This page lists opt-out options provided by our vendors as well as links for you to find information about their privacy practices. We may use these vendors for all or some of our apps and websites, and may use different vendors in specific regions.

The opt-outs described below may be device- or browser-specific and may not be available for all devices. The scope of the opt-outs is determined by each vendor. For example, if you opt out on your mobile device, you may continue to receive personalised advertising on your desktop computer or other devices. If you choose to opt out, you will still see ads, but the ads will not be personalised ads.

This page is updated periodically to reflect the most up-to-date information related to our vendors.

To opt out of sales and sharing under the California Privacy Rights Act, please visit our Privacy Settings page.

Industry Group Opt-Outs

Some industry organisations offer centralised tools that allow you to opt out of the use of your data by multiple vendors at once. For more information about Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI) opt-out tools to assist you in managing choices for participating companies that use cookies, visit the following sites:

• The DAA’s  opt-out page
• The Digital Advertising Alliance of Canada's (DAAC’s)  opt-out page
• One of the EDAA’s country-specific  opt-out pages
• The NAI’s opt-out page

Also, the DAA offers AppChoices, a separate choice tool for users to exercise control over the collection and use of data through mobile applications for personalised advertising and other related uses. To exercise choice for participating companies, you can install the DAA's AppChoices application on your mobile device. Visit here for more information on the DAA's AppChoices tool.